Are you having trouble deciding which is the best marketing automation software to use for your business? This article is for you.
It is easy to get overwhelmed with all the people trying to sell you their platform. Also, there are lots of companies offering competing products for your marketing automation needs. Thus, it can be difficult to find the right one for your business.
For this reason, I’ve done all the research and compiled a list of the best marketing automation software solutions.
What is the best marketing automation software?
- HubSpot Marketing Hub: Overall best marketing automation software
- Campaigner: Best for advanced marketers
- Constant Contact: Best for new small business marketers
- ActiveCampaign: Best for getting sales insights and best practice
- Campaign Monitor: Perfect for campaigns and newsletters
- Sendinblue: Best for ease of use
- GetResponse: Perfect for SMB automation needs
- MailChimp: Best for growth marketing campaigns
- Infusionsoft: Best for beginning marketers and startups
- Salesforce Pardot: Best for Salesforce customers
- Zoho Campaigns: Perfect for Zoho customers
Best Marketing Automation Software for Your Businesses
What is the best marketing automation software for your businesses?
HubSpot Marketing Hub combines the power of your marketing, sales, and customer service systems in one application. It’s the only marketing automation software that gives you access to the data you need to get results.
In addition, with everything integrated into a single platform, you can sit back, relax, and watch your business grow.
HubSpot Marketing is at the top of the list due to its comprehensive functionality in assisting you in the launch of efficient marketing campaigns. It is an all-in-one inbound marketing solution that can help you enhance traffic, lead conversions, and boost ROI.
Additionally, it’s a tool that can help you with anything from designing, customizing, and tracking the success of your campaigns.
HubSpot also allows consumers to find and contact you through a variety of channels, including social media, blogs, and search engines. It prioritizes quality over quantity by helping you send only qualified leads and customers’ target content.
HubSpot Marketing Pros
- CRM integration included
- Stellar marketing automation
- Integrations with other HubSpot solutions
- Website SEO
- Social media monitoring
- Also, it offers Salesforce integration
HubSpot Marketing Cons
- Also, there is a steep learning curve
HubSpot Marketing Pricing
In addition to a free plan, HubSpot Marketing offers 3 premium package. Also, each of the paid plans comes with a free trial to try it out.
- Starter: $50/month
- Professional: $800/month
- Enterprise: $3,200/month
The Campaigner software provides all of the campaign and marketing automation essential to be successful in today’s market. Campaigner works with your vendors and integrates into your CRM.
This marketing automation software is extremely easy to use. It comes with a drag-and-drop editor for customizing the various email templates with your own photos, colors, and also logos.
Additionally, with over 800 professionally designed email templates to choose from, you can easily pick one that suits the style and feel of your company.
The best part is that these templates are designed to function on desktops, tablets, and also smartphones. Furthermore, if you can’t locate a template from the list, you may use the HTML uploader to build one using your own code.
In fact, you can use your phone, tablet, or PC to manage all aspects of your business from sales to service.
- Accessible 24/7 customer support
- Advanced reporting
- Wide range of templates and options
- Social sharing
- A/B split testing
- Email workflows
- Also, it offers dynamic RSS campaigns
- Requires credit card for free trial
- No free version
- In addition, migrating from other solutions isn’t easy
In addition to its 30-Day free trial, Campaigner charges based on the number of your contacts. Plans starting at $19.95 for up to 1000 contacts.
Constant Contact is a robust marketing platform that enables businesses to advertise themselves via email and social media. It has a robust set of features for email marketing in particular.
Furthermore, it allows users to engage with their consumers through live events, online surveys, discounts, contributions, and other methods, all of which help you generate more revenue.
You may further expand the system’s capabilities by connecting it with third-party programs like Shopify, WordPress, and Salesforce.
A drag-and-drop editor, email templates, automation capabilities, and real-time tracking tools are also among Constant Contact’s features.
Overall, you can design and execute targeted campaigns, follow up on leads, and track results to drive ROI.
Constant Contact Pros
- Intuitive and elegant interface
- Wide range of third-party integrations
- Superior email deliverability rate
- Drag-and-drop email editor
- Real-time campaign tracking
- Campaign comparison
- Subject line A/B testing
- Marketing calendar
- Online fundraising tools also available
Constant Contact Cons
- Templates don’t offer much flexibility
- Pricing adds up once you have thousands of contacts
- No multi-channel automation
Constant Contact Pricing
Constant Contact offers 2 affordable paid plans in addition to its free trial.
- Email: $20/month
- Email Plus: $45/month
ActiveCampaign is a powerful, simple marketing automation platform. It makes it easy for anyone to automate their communication with prospects and customers.
The tool is synonymous with clutter-free marketing automation and also a system that only delivers rational and successful communications. The technology allows for unrestricted customization while also providing important sales insights and best practices.
For those who want to grow their business, but don’t have the time or ability to do it alone, ActiveCampaign marketing automation software can help.
It features everything you need to create amazing marketing campaigns, without all the complexity, so you can get more leads and sales for your business – at lower costs.
Overall, you can build relationships at scale, drive revenue, lower costs and become more productive with ActiveCampaign.
- Over 850 built-in apps and integrations
- Drag and drop email designer
- Track your contacts onsite and in your apps
- Campaign, contact, as well as list reporting
- Track where your contacts live or travel
- Add live ecommerce data and even videos to your emails
- CRM & Sales automation also provided
- No free plan
You will get access to 500 contacts and unlimited emails for $9 per month.
You may also choose the Enterprise package, which comes with a dedicated account representative, onboarding, and other benefits.
ActiveCampaign has plans for up to 100,000 contacts, but if you require more, you may request a bespoke plan.
On the other hand, you may get 2,500 contacts for $29, 5,000 contacts for $45, and so on.
Take better marketing email action with the right software and your customers will keep coming back.
Campaign Monitor allows you to build and send professional emails or create full-blown campaigns that combine the power of automation with beautiful design.
It’s packed with useful features like dynamic text replacement, rich templates, and also real-time reporting. Campaign Monitor does the hard stuff for you, so you can focus on using data to tell great stories and convert more customers.
Furthermore, Campaign Monitor is an easy-to-use marketing automation software that helps you connect with your most valuable audiences and send beautiful emails that get results.
With Campaign Monitor, you can manage your contacts’ activity, leverage existing subscriber lists, run online marketing competitions and promotions. As a result, you can build your subscription list all from one place.
Campaign Monitor Pros
- Mobile-ready templates
- Extremely easy to use
- A/B Testing
- Comprehensive automation feature
- Segmentation and personalization tools
- Convenient custom auto-responders
- Solid insights and analytics also available
Campaign Monitor Cons
- No SMS channel
- No free plan
- Also, it lacks direct online support via phone or chat
In addition to its free trial, Campaign Monitor has 4 paid plans:
- Basic: $9/month
- Unlimited: $29/month
- Premier: $149/month
- Advanced: By quote
Sendinblue is a powerful automation tool for e-mailing, delivering fully responsive landing pages, and also managing your subscribers. It allows you to leverage the power of email and social media messaging while automating your workflow.
Unlike other marketing automation platforms, Sendinblue has a focus on email delivery. It uses machine learning technologies to analyze your audience and deliver highly targeted emails.
Furthermore, Sendinblue streamlines your marketing processes and removes the stress from your pipeline. This tool offers smart workflows, segmentation, and advanced email delivery to automate your customer engagement.
By importing all your contacts into Sendinblue from the start, you can build customized email campaigns that directly engage your customers’ needs and also trigger actions at the right time.
- Wealth of transactional email and SMS features
- Includes basic CRM functionality
- Expanded template building options
- Android and iOS app
- Landing page editor
- Robust email automation
- Unlimited sequencing
- SMS marketing tool
- Social media integration also available
- Advanced template creation is a separate service and cost
Sendinblue offers 3 premium packages in addition to its free plan. Here is the pricing breakdown:
- Lite: $25/month
- Premium: $65/month
- Enterprise: Contact vendor
Best is a way too strong description for GetResponse, but better than most certainly. It does many things marketing automation can do and you will love it.
If you’re not getting the results you want out of your email marketing, try GetResponse. It helps you get more leads, increase customer loyalty and sales, and also manage all your marketing channels in one place.
With GetResponse and landing pages, you can deliver content to subscriber’s Inboxes and mobile. This includes emails, videos, webinars, and also mobile push notifications.
Furthermore, you can create landing pages, send timed and triggered autoresponders, write and send newsletters, connect with social media, track your success, and much more.
- Expanded features like SMS and email chat
- Powerful auto-responder options
- Easy email marketing features
- Improved e-commerce integration
- Conventional funnel feature
- Comparatively good at split test
- Analytics are underwhelming
- Lacks 24/7 phone support
- Also, no free plan
With a 30-day free trial, afterward, you can commit to any of the GetResponse paid plans below:
- Email: $15/month
- Pro: $49/month
- Max: $165/month
- Enterprise: $1,199/mo
MailChimp is a reliable marketing automation software with affordable rates for small and emerging businesses. It also has the ability to manage massive quantities of emails for major corporations and organizations.
Furthermore, it offers business-enhancing analytical features and robust technology tools that enable users to effectively use email to communicate with clients and prospects.
With MailChimp, you can market your products and services with ease and accuracy, while converting leads into actual sales.
Around the world, people use MailChimp to reach their customers, grow their businesses, and also connect with fans. Its integrated email marketing, social media, and SMS services make it easy for you to market your products and connect with your customers.
When you point, click, and send with MailChimp, you can count on it to deliver your message to the right people at the right time.
- Email client testing
- Unlimited contacts
- Generous freemium plan
- Custom branding
- Delivery by time one
- A/B testing
- Comparative reports
- Advanced segmentation features also provided
- Lackluster email template experience
- Also, campaign tracking is limited and somewhat difficult
In addition to its free plan, MailChimp offers 2 paid plans:
- Growing Business Plan: $10/month
- Pro Marketer Plan: $199/month
Infusionsoft is one of the best marketing automation software out there. As a result, small businesses use it to attract customers, deliver real-time customer engagement, create multiple income streams, and scale their businesses.
It can assist you with your store, whether it’s online, on a physical street, or mobile service. Furthermore, you may link it to virtually any third-party program you’re using through its various simplified connections.
Infusionsoft is cloud-based. This means that it is accessible across multiple devices from anywhere in the world. From your home, office, or in a hotel room, you can always access your account, along with all of your contacts and also their information.
In addition to its easy accessibility, Infusionsoft automatically syncs data between your employees, separating tasks into user roles such as salesperson, designer, and administrator.
Finally, you can become more productive, generate more leads & sales, and ultimately scale your business more effectively with Infusionsoft.
- Combines CRM with email marketing
- Makes it easy to add contacts
- Great coaching and support options
- Built-in metadata and keyword fields
- Track orders, sales totals, accounts receivables, etc
- Sales reports
- Multimedia marketing
- Marketing reports also available
- Quite expensive
- Also, template designs are limited
In addition to its 30-Day free trial, Infusionsoft charges based on the number of your contacts. Plans starting at $80/month for up to 500 contacts.
There’s a good chance you’ve heard of Salesforce Pardot, a software that has exploded in popularity despite being relatively new (and just as much on-point compared to its enterprise-grade competitors).
While its Salesforce basis accounts for a significant portion of its popularity, there is much more to this system that will persuade you that you need it.
End-to-end lead generation and administration, simple email marketing, seamless sales alignment, and a variety of thorough ROI reports are all available with Pardot.
Furthermore, Pardot is the only marketing automation software purpose-built for B2B marketers. It helps you market like a chief marketing officer: personalization, segmentation, landing pages, lead scoring, and more.
Pardot uses lead scoring and multi-channel communication to get you the customers you want when you want them.
Salesforce Pardot Pros
- Automated engagements
- Personalized messaging
- Real time alerts
- Activity tracking
- CRM integration
- ROI reporting
- B2B marketing analytics
- Customizable dashboards
- Third party data connection
- SEM and SEO program integration also available
- Too expensive for smaller SMBs
- Also, lacks standalone mobile apps
Salesforce Pardot Pricing
Padot has no free plan. Its paid plans are also quite expensive. Here are the 4 plans if offers:
- Growth: $1,250/month
- Plus: $2,500/month
- Advanced: $4,000/month
- Premium: $15,000/month
11. Zoho Campaigns
Zoho Campaigns is a flexible and easy-to-use marketing automation software that helps marketers scale their marketing efforts to infinity.
The better part? It integrates with all major email services – Salesforce, Hubspot, and the most popular email platforms. With Zoho Campaigns, you can begin leveraging powerful automated workflows immediately.
Furthermore, collecting data is easy, as it allows you to collect data from numerous sources such as web forms, surveys, or social media.
Easily design, organize and manage all your email campaigns on a single platform. Therefore, join thousands of users from different countries using this software to create engagement and delight their customers.
Zoho Campaigns Pros
- Well-designed campaign and marketing tools
- Convenient integration with Zoho CRM
- Outstanding reports feature
- Import your newsletter templates
- A/B test campaigns
- Personalized greetings
- Scheduled sending
- Flexible, Customizable Layouts are also available
Zoho Campaigns Cons
- Dated email template designs
- Initial setup takes time
- Also, it could be a costly solution for some SMBs
Zoho Campaigns Pricing
In addition to its free plan, Zoho Campaigns charges based on the number of your subscribers. Plans start at $5/month for up to 500 subscribers.
What are Marketing Automation Software?
Marketing automation software is an integrated suite of marketing tools to help companies manage customers throughout their lifecycle.
Furthermore, this software is designed to help marketers and business owners grow their sales, leads, and revenue. They empower your business to nurture prospects, convert leads, build brand preference, and also scale your marketing quickly.
Basically, they allow for marketing to be automated in an easy-to-use, customizable platform that gives you the ability to access the data you need.
Why Do You Need a Marketing Automation Software?
Marketing automation software is a tool that helps businesses acquire, nurture, and retain customers. Put simply, it’s an essential extension of your marketing team that helps you create and deliver content to prospects in an automated manner.
Additionally, it helps you work more efficiently and use your time more productively by streamlining your email programs, social media campaigns, website analysis, lead scoring system, and landing page monitoring.
Essentially, it’s an incredibly valuable tool that provides a wealth of benefits to any small business owner who uses it properly.
What to Consider When Choosing Marketing Automation Software
PRICING IS ABSOLUTELY CRITICAL. When looking for marketing automation software, it is important to note the different pricing models.
Your budget will be a major factor in choosing software because it impacts how much time and money you’ll have to dedicate to learning and using the software.
Since many companies require some sort of commitment from potential clients, you must understand what price you will be expected to pay.
2. Workflow Construction
The workflow construction is one of the most important aspects to consider when choosing marketing automation software.
Many vendors market that their software is easy to use when in reality, their workflows are complex and may be hard to edit. This means a long learning curve for your workers.
Basically, you need to be able to understand the software’s workflow structure and create templates efficiently.
3. Integration with a CRM Tool
Does the software integrate with a leading CRM tool like Salesforce? Marketing automation software should integrate with your customer relationship management (CRM) software.
Most of the best marketing automation software tools give you the ability to pull in data from your CRM and then use that data to target your marketing campaigns.
However, this is just one integration option that can expand and enhance software functionality. It is equally important you consider how other solutions might complement your automation efforts.
4. List Building
List building and lead generating are the lifeblood of any business. If you’re not building your list, promoting offers, and sending traffic to your website, then your business is dead in the water.
Whether you’re a small business owner hoping to drive traffic, or a seasoned activist looking to bring in new leads, list building is at the center of all successful marketing campaigns.
The number of subscribers on your list is the backbone of your business. Therefore, the software must have effective list-building capabilities.
5. Social Media Marketing
Let’s face it – getting found on the internet can be tough. Also, controlling your online presence is even tougher.
One of the most important decisions that you will make when deciding on marketing automation software involves the social media aspect. The reason social media is important is that you are no longer relying just on publishing an ad or posting a banner ad to get people to your website.
Social media is all the rage, it is what really puts your brand in the spotlight. Therefore, you can’t make the mistake of choosing a marketing automation solution with no social media marketing capabilities.
Are there prerequisites to using the marketing automation software?
There are not many prerequisites to using marketing automation software. Many platforms like HubSpot, and Pardot are simple and easy to navigate. Also, resources online like YouTube and blogs have tons of tutorials that walk you through the program easily.
How does marketing automation compare to lead management systems?
Marketing automation and lead management systems are both designed to help you generate more leads, close more deals, and automate key processes.
The main difference is that lead management systems typically have job-specific functionality that helps salespeople work more efficiently. On the other hand, marketing automation manages and moves leads through a self-service or manual process.
Overall, HubSpot Marketing Hub is the best marketing automation software you can count on all day anytime.
It is packed with advanced features of marketing automation which allow you to run targeted ad campaigns, achieve and also measure conversion rate optimization.
In fact, you can send personalized sales email templates and bulk notifications, manage leads, and email and track contacts on the go from any device through the software’s user-friendly interface.
In summary, HubSpot Marketing Hub allows you to manage your entire business process from one dashboard.
Finally, if you’re serious about getting more leads and converting them to paying customers, you need reliable CRM software. So, here is the 12 Best CRM Software for Small Business you can choose from.
I hope you found this post helpful.
Thanks for reading.
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