Want to learn how to make money as a social media manager? You’re in the right place.
According to research, an average person spends about two hours every day on social media. If you are a social media addict, then you will most likely spend more on Instagram.
Instead of wasting time on social media, you can use those hours to make money. Social media is a lucrative business if you do the right thing and you are ready to put in the right effort.
Takumi (an influencer app) explains that you can make a living from Instagram with 1,000 followers if you post twice per week.
So if you are interested in making money on social media (i.e. Facebook, Twitter, Instagram, Tik Tok, and Snapchat amongst others), this article will show you the different services that you can offer.
1. Strategy Planning
You can make money as a social media manager by offering strategy planning services. It is important to have a solid social media strategy for any brand. Small brands often use social media without paying attention to their goals or purpose for using a specific network.
Creating the right strategies will help brands have a plan designed and will also give them a good idea of what will work for them.
If you want to create content strategies for your clients, you will need to spend some time understanding their audience and social keywords. You will also need to test and analyze different networks and content.
As a social media manager, you are expected to offer your client a detailed plan. The plan can include an editorial calendar that your client can follow to actualize their goals. You can also go a step further by assisting them to execute their strategy.
2. Account/ Profile Creation
Helping clients set up their social media profiles is a great way to kick start your social media management services. You can then sell the other services that you offer to them.
Many small business owners often learn all they can about the correlation between social media and digital marketing and how they benefit their businesses. However, this can be a mystery to them. They usually find it difficult to know where they should start from.
They may also find it difficult to figure out what they want and may also be too busy to handle their social media accounts.
Your clients may need advice on the specific social media platforms to use, and help setting up their profiles. As a social media manager, you can ensure that your clients’ social media profiles are perfect for their brands.
You can also help their profiles to be SEO-friendly while also creating scheduled content that will get them started.
3. Content Creation
Most of your clients will need content that they can post on their social media profiles. There are different forms of content that they can use on their social media channels, however, some content should be specifically designed for social media purposes.
For instance, the images to be used on social media networks have specific dimensions that you need to consider. Also, you need to consider the different types of formatting that each of the platforms accepts.
You need to pay attention to the character limit on Twitter to ensure that you post a Tweet that works for your client’s audience.
The content you post on your client’s social media channels must be engaging and must also be compelling enough to inspire your client’s audience to share their message.
You can create content in the form of graphics, videos, and blog posts. The content must be valuable and capable of starting conversations.
If you already have creative skills, coupled with analytics and data, then you most probably have all you need to create social media content for your clients.
4. Content Publishing
Content publishing is another service you can offer to make money as a social media manager. This service involves scheduling your clients’ content. Small businesses may find it difficult to post their content across different channels due to their busy schedule.
Finding the right time to post can be more challenging when you have an international audience. Although it is not the toughest job, you can make life easier for your clients by helping them schedule content.
Your clients will appreciate anything you can do to simplify their social media management. You can offer real-time social media monitoring to help brands avoid unpleasant situations caused by discrepancies in scheduled posts.
The best way to guide your clients and help them post the right content is to create a content calendar. Apart from guiding your clients, a content calendar will also give them the flexibility to make changes when necessary.
5. Research and Analysis
Offering research and useful insight about your clients’ businesses is important in gaining their business. Your clients want to know more about their customers, their behavior, and their interests.
This service also involves helping your clients to have a comprehensive look at their competitors. This entails what their competitors do and how they act on social media.
Through this service, you will be able to help your clients know their strengths and weaknesses which they can then use in their marketing strategy.
More so, you can help show them the influencers they should work with and other necessary information about their niche.
There are different insights that brands want to know before and during the process of running their social media ads to measure their success. It is your job to help them know and analyze these insights. You can help them spot hot topics, hashtags, and useful discussions.
Furthermore, you can help your clients know their relevance to their community and market. You can determine if the content they create is relevant to their audience and if it resonates with those that see it.
Moreover, you can also research the social media platforms that your clients’ audience uses the most and the brands whose voices are heard the most.
6. Influencer Marketing
Influencer marketing keeps getting more popular and brands are paying attention to it. It involves creating strategic relationships with people that have a strong presence on social media.
This relationship helps businesses to quickly boost their awareness and generate more sales. However, these businesses need experts like you to help them find these influencers and to manage their relationships with them.
7. Content Marketing
Creating content is a valuable skill that you can use to make money as a social media manager.
Although different social media channels require different types of copy (for instance, Twitter requires short content while Instagram and Facebook can accommodate long content), you can help your clients produce articles that will boost their SEO strategy while still offering content marketing as an avenue to earn additional income.
8. Email Marketing
Email marketing is a great service that you can offer to earn as a social media manager. Since social media platforms are Top of Funnel, your clients need a place where they can send all the traffic generated by the channels.
As a social media manager, you can help them build where they can keep their list of loyal customers so that they can get in touch with them without bothering about any algorithm. You can achieve this by using social media marketing and email marketing to help your clients actualize their goals.
When you are thinking of the services to offer, think about the specific services and channels that will have a huge impact on your client’s brand. Figuring these out will help you deliver the best results for your clients.
Once you sort these out, you can then add other services that will give your efforts more results (while you also earn more from the additional services).
9. Campaign and Community Management
Although it is important to help your clients get started with social media, some brands require more support for their social media efforts.
You should be able to develop a plan that will guide you on how to work with your clients as a part of their marketing department.
You can help them get the best results from their social media strategy by offering real-time campaign management. By paying attention to their audience, you can know what the client’s audience is talking about and also find opportunities to create content.
10. Education and Consulting
Many business owners may still find social media new. Although they may use different social media channels for their personal life, it is different when it comes to using them for business purposes.
As a social media manager, you can offer services that will help your clients to navigate the complex world of social media marketing. You can educate your clients on how they can portray themselves as experts on social media.
Also, you can teach them the right language to use when they are communicating with their audience on different social media platforms.
Through your service, you can help them avoid corporate errors and imbibe a more friendly and conversational approach when interacting with customers.
More so, you can help them create a social media policy, empower their employees to use social media, and also build a strong social media team.
Offer Your Clients the Social Media Services They Need for Their Brands
As a social media manager, you should be able to help your clients increase engagement and boost sales. The services discussed in this article will help your clients reach their goals within a short period.
Thus, you need to consider the areas covered by those services when you are building a social media marketing strategy for your clients.
How Much Can You Make as a Social Media Manager?
Experienced social media managers earn about $63,294 every year while the top earners earn up to $97,000.
Why You Should Earn as a Social Media Manager?
Social media management is a great career that you can do online. Whether you are fresh out of school or you are a mom that is looking for a new career, social media management can be done by anyone.
You can even find it interesting if you are adept at digital design. It also pays well if you work for a company as a salaried employee.
How do social media managers make money?
Social media managers make money from the clients and businesses they offer their social media management services.
If a social media manager works for a company, he or she will earn a salary. Self-employed social media managers often charge hourly, monthly, or project-based rates.
How do you sell yourself as a social media manager?
You can market your social media management service in different ways. Here are some methods you can use:
- Create a website and blog.
- Talk about your service on Facebook, Twitter, LinkedIn, and other social media platforms.
- Use email marketing.
- Publish content about your service on Medium, LinkedIn Pulse, and other publishing platforms.
Are social media managers in demand?
Yes, due to the focus on digital advertising strategies, social media managers are needed. This demand for social media managers has made social media management an attractive career.
Also, social media management does not require any programming expertise or experience.
Hopefully, this post has helped you learn how to make money as a social media manager.
Social media management is a great career for those that are interested in working remotely. You don’t need any degree or prior experience to offer social media marketing services.
Once you have the right skills, you will be able to make money within a short period. Ensure you brand yourself and build connections that will make you to be known in your niche.
To start as a social media manager, you can offer content-related services (content creation, content publishing, and content marketing). This is because businesses will always need content for their brands.
As a result, you can be sure that you will not run out of clients.
To learn other ways through which you can make money on social media, check out this post on how you can make money from your social media followers.
Thanks for reading.