How to Make Money with Advertising Agency: 12 Services Your Agency Can Offer

Are you passionate about helping businesses but don’t know how to make money with advertising agency? Here’s an overview of the various methods you can use to advertise for both small and big brands.

Getting paid to advertise for companies is a great way to earn additional income. You can help businesses to advertise either online or offline. Irrespective of the channel you use, advertising for companies is a lucrative way to make money.

Whether you’re about to launch your advertising agency or you want to expand into new services, you have lots of options to generate revenue for your agency.

In this article, I will discuss the different services you can offer to make money with advertising agency.

1. Content Marketing

Content marketing places emphasis on education over selling to make people buy.

As an advertiser, you can use this strategic approach to create and distribute information that is relevant to the needs of prospective buyers to attract those that best align with the information produced.

The goal of content marketing is to encourage people to buy a product or service. You can tailor the content to reflect the needs of the prospects and the content can be in form of infographics, videos, podcasts, blogs, webinars, white papers, and ebooks.

Content marketing is similar to inbound marketing (I will talk more about inbound marketing later in this article). Content marketing is important to inbound growth strategy but it doesn’t integrate with other advertising tactics to enhance the value of particular content.

Here are some of the reasons why you can use content marketing to make money with advertising agency:

  • It talks prospects through the sales funnel
  • Content marketing aligns target markets with useful information, and
  • It boosts the brand’s visibility, desirability, and credibility.

SEE: Make Money as a Content Creator

2. Inbound Marketing

Inbound marketing is an effective advertising strategy since it takes advantage of the strengths of most of the other strategies to attract, engage, and inspire customers to buy a product or service.

Unlike traditional advertising and marketing strategies, you can use inbound marketing to get the attention of customers and direct them to a company’s site by creating useful and valuable content.

Since the content is relevant and also appears in the right place when needed, you will be able to invite visitors in and not annoy them with traditional advertising tactics.

With inbound marketing, you can generate revenue for your advertising agency due to the following reasons:

  • It attracts more knowledgeable prospects.
  • It is suitable for businesses irrespective of their size or type.
  • You can easily integrate and manage it with a CRM (Customer Relationship Management) system and CMS (Content Management System).

3. Social Media Marketing

Social media marketing is an advertising strategy that focuses on providing users with valuable content; one that they will be willing to share on their social media platforms. Sharing the content increases visibility and boosts site traffic.

When people share your content, images, and videos, your SEO efforts will also be enhanced since they will help in increasing relevancy in search results within Facebook, LinkedIn, YouTube, Twitter, and Instagram, and search engines like Yahoo and Google.

Social media marketing can help you make money with advertising agency because:

  • It produces metrics that give companies additional insight.
  • It boosts lead generation while reducing ad spend.
  • Social media marketing injects life into brands and also boosts conversions.

SEE: What You Need to Know About Social Media Marketing

4. Search Engine Optimization (SEO)

SEO involves creating awareness about (and also increasing traffic to) a particular site by ensuring it appears on top of organic search results.

Although many believe that SEO is a stand-alone strategy for advertising and marketing, it is accomplished by using many strategies and plays a crucial role in ensuring that inbound marketing yields positive results.

Unlike social media, banner ads, and email that generate website traffic, the visibility created by SEO is important since search engines are the main avenues through which people use the internet. SEO helps you attract relevant and targeted people to your business.

As an advertising agency, you should use SEO because:

  • It keeps evolving to align with mobile and search engine use.
  • SEO is a cost-effective means of keeping your clients’ brands competitive.
  • It helps your clients to easily find your product or service.

5. Search Engine Marketing (SEM)

SEM is a paid online advertising strategy that you can use to help grow your clients’ website traffic.

One of such methods is pay-per-click (PPC). in this case, your client will buy a link that looks like an ad in search engines when people search for keywords that relate to their products or services.

Whenever the ad is clicked, the company will pay the search engine a particular amount (hence the name pay-per-click).

Here are reasons why Search Engine Marketing can help you make money as an advertising agency:

  • It is a cost-effective means of increasing visibility.
  • You can adapt it to different markets and audiences.

SEE: How to Make Money as an SEO Specialist

6. Paid Media Advertising

Paid media is a tool that you can use to help your clients grow their website traffic. Pay-per-click links are also one of the most famous methods.

Just as I explained earlier, a company will buy a link that appears in search engines when people search for keywords that relate to the product and services of the company. Anytime someone clicks on the ad, the company pays a certain amount to the search engine.

7. Account-Based Marketing and Retargeting

This is a B2B (business-to-business) advertising strategy that involves focusing on some sets of accounts through the use of personalized advertising campaigns. The strategy helps you generate faster sales. It is also cost-effective and efficient for advertising.

Retargeting, on the other hand, helps you identify those that visited a particular website but left before carrying out a transaction. This cookie-based advertising strategy allows you to run targeted ads that will appear the next time those users search for something online.

Retargeting is effective because it continually gets your brand in front of those that are already interested in what you (or your clients) offer. You can make money with this strategy because of the following reasons:

  • It recaptures the attention of ‘window shoppers.’
  • It allows you to create tailored messaging.
  • Retargeting increases click-through rates.

8. Earned Media

Another way through which you can make money with advertising agency is by offering earned media services.

Earned media refers to the publicity that you create through other efforts apart from paid adverts. It can be in different forms, such as word of mouth, testimonials on social media, or an article in a newspaper. You can only gain earned media organically.

This advertising strategy is effective because it has an instant perceived credibility and can also increase awareness of educational, trustworthy, and valuable content.

9. Referral Programs

You can also make money as an advertising agency by creating referral programs for your clients. Referral programs are ways companies use to incentivize people to share the news about their products or services.

Referral programs are aimed at creating instant credibility of existing customers to increase the number of customers a company has. These programs can make you money because:

  • They thrive on the recommendations of satisfied customers.
  • They recognize and reinforce the loyalty of a brand’s customers.
  • Referral programs are popular with customers.

10. Industry Events

You can organize tradeshows to boost networking among businesses. This advertising strategy gathers companies within a particular niche in a single location (whether virtual or physical), to connect and showcase their latest products and services.

Trade shows allow companies to establish relationships with partners, prospects, and customers in the industry. They also allow businesses to identify market trends and understand what their competitors are offering in the market.

Due to these benefits, businesses will be willing to pay you to attend the tradeshows you organize. You can make money from these events because:

  • They give room for useful interactions and relationship-building.
  • Public events allow businesses of all sizes to have access to the same audience and information.
  • They attract good attendance, thereby creating a targeted environment for generating leads.

11. Internet Marketing

Also known as online marketing, internet marketing involves the use of the web and email to advertise and generate sales.

You can also use social media platforms to leverage brand presence and create more awareness for products and services. These strategies are usually combined with traditional advertising tactics like television, radio, and print.

Online reviews also play a key role in internet marketing.

Word-of-mouth advertising is free, organic, and also powerful since those people have good things to say about the business in question and they usually have nothing to gain other than sharing their good experience with the brand.

You can help businesses to implement this advertising strategy and get paid for doing so.

SEE: How to Make Money with Online Marketing

12. Email Marketing

Email marketing is an effective advertising strategy that you can use to nurture and convert leads. This advertising strategy is an automated process that is channeled at specific prospects and customers to influence their purchasing decisions.

A successful email marketing strategy yields high open rates and click-through rates. It yields better results when you use it together with other internet marketing initiatives.

Many businesses recognize the importance of email marketing but don’t know how to implement it. As an advertising agency, you can offer this service and increase your revenue.

How Much Can You Make with Advertising Agency?

An advertising agency owner can make at least $250,000. An advertising agency that pays $3 million in fees can easily generate about $1 million in a year.

How to Get Clients Fast?

To get clients for your advertising agency, follow these steps:

  • Ask for referrals from your satisfied clients.
  • Partner with other related agencies; this is a great way to attract new clients.
  • Go through job boards.
  • Follow up with clients that are no longer in touch with you.
  • Be in touch with your network.
  • Run an advert campaign.
  • Start a blog.
  • Write an ebook about your service.

SEE: Best Email Marketing Software and Platforms

FAQs

How profitable is an advertising agency?

An advertising agency is a profitable venture. The average advertising agency earns a net profit with a margin that is between 6 and 10 percent.

Digital advertising agencies have higher margins of about 20 percent while corporate advertising agencies earn margins that are as high as 40 percent.

Can you make good money in advertising?

Yes, you can make good money when you offer advertising services. An advertising manager can earn above $100,000 when he or she works with the right company. You also have lots of time to network and pitch companies that pay higher.

How do advertising agencies get paid?

Advertising agencies offer advertising services to broadcast the campaign they’ve helped a client to create. These agencies get paid by accepting a percentage of the ROI generated by those ads.

Agencies can also run ads for their own companies and make money from conversions gotten from the ads.

Conclusion

Passive income is the best way to make money and you can achieve this if you are paid to advertise.

People will still visit a website while you sleep; clicking on links that make you (and your clients) money. If you’re on vacation, the adverts you posted on Facebook and Instagram will keep running and you will continue generating more income.

As an advertising agency owner, nothing stops you from creating campaigns for businesses and earn more income. You can offer any of the services that I discussed in this article.

Getting paid to post ads or by offering the services in this article is a great way to make money with advertising agency. If you put in the right effort, you can even turn it into a full-time hustle.

If you’re ready to start making money from your advertising agency, you can offer Search Engine Optimization services. This is because almost all businesses have websites and they will need to be found on search engines. This is where you come in.

More so, you can make money as an advertiser by offering social media marketing services. It is easy to offer and also effective for generating sales.

To learn more about other services you can offer to make money online, check out this guide on how to make money with online marketing.

Thanks for reading.