12 Steps on How to Make Money with a Webinar

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Running a webinar is one of the most powerful ways to generate more revenue. Think about it, you have the entire world at your fingertips. 

Today, webinars are all the rage, and the growing popularity of this live online conference style is because they’re extremely effective at helping promote your business and services. 

But if you’ve ever participated in a webinar, or even organized one, you would know that there are more ways to mess up than there are to make money with a webinar. Running a webinar can seem like a waste of time to many business owners. 

Nonetheless, if you do it right, sales and leads generated from a webinar can be even better than your standard live conference or in-store event. In this post, I’m going to share 12 tips on how to make money with a webinar.

1. Know your audience

To make money with webinars, you must first know your audience. After all, people who seek to attend a webinar are visiting your site because they’re interested in purchasing your product, or at least want to learn more about it. 

This means that if you build a targeted list, you’ll be drawing potential leads from interested parties, and not blasting the same information at random people looking for entertainment. 

You want to appeal to those in your niche who are most likely to buy your products. Know the typical demographics for your lifestyle and business model and profile them as specifically as possible. 

Ask yourself questions that help you figure out who they are, what they like, how old they are, what motivates them, where they get their information, why they choose certain brands, how much money they earn, etc. 

By knowing who you’re trying to market to you can create better content and a better webinar title that appeals more directly to them.

2. Create a webinar series

A webinar series allows you to keep your audience interested in what you have to offer. In fact, having a webinar series is a great way to create and connect with an online community as well as offer non-stop learning. 

There are many different variations for creating a webinar series. The schedule can be as long or short as you wish. The main idea is that your followers know when to expect you to provide content about a particular topic. 

You could have the same 3 speakers on your webinars each month, you could interview experts or professionals in a given industry. Also, you can do a webinar series about a book that you publish to create some buzz about the book and get people interested in your topic in general. 

3. Sell an online course

Classes and boot camps are great, but the internet allows you to sell course materials online while doing all of the work from your own home. Open any one of your favorite e-learning sites and you’ll see that online courses are a fantastic resource for knowledge. 

If you have extensive knowledge or expertise to share, why not put it through an online webinar course that your target audience can purchase? This means that instead of teaching 10, 20, or even 30 students per weekend, you can reach thousands of students per month online. 

Learn more: Best online course platform.

4. Offer what people can’t resist

When it comes to persuading people, you should know what your customers are looking for. Do you have something that makes your webinars irresistible? Something that makes your audience want to be interested right away? 

Yes, this does not mean that you just provide quality videos or graphics, but also something more like a reward or the promise of winning an exciting gift. 

One way to increase the number of active participants is to offer an irresistible incentive. Give them a reason to sign up now by offering something for free, or as a reward for attending your webinar. 

Make sure this incentive is specific and relevant so that it’s appealing to your target audience. You cannot expect everyone to pay attention to your webinar. Instead, you have to offer them something they just cannot resist even if it does not fit their need.

5. Deliver what you promised

Webinars can be a major source of income for you if you know how to run one and run it well. The most important part of a customer’s purchasing decision is the reassurance that you are going to deliver what you promised.  

It’s very important to consider your potential customer when you create webinars. If you are creating a webinar relating to exercise, you must use language that convinces the reader that they will get results from your webinar.  

If there is any doubt in their mind, they will not pay for it. The same applies to promises made about the price, speed of delivery, and delivery dates.

6. Create a sense of urgency

No presenter tells people what they want to know just for the sake of delivering more information. The best presenters are always conscious of creating a sense of urgency

They initiate a webinar sense of urgency in their audience by triggering their problem/need. Making your target audience aware of the urgency of your webinar offer increases the chances that they will opt-in right away. 

Studies have shown that people who feel the pressure to make a decision are more likely to make an impulsive buying decision. Thus, you want to build up a sense of urgency so that your audience is pushed in the direction of paying.

7. Get a sponsor for your webinar

When you are planning on making money with a webinar or hosting one, the first thing you need to focus on is getting a sponsor. A sponsor can be a company, an individual, or even an affiliate program. 

It is simply someone who would give something to you in exchange for a commercial at the end of your webinar. Sponsors will help you attract more people to the event. 

Also, getting a sponsor for a webinar can help create more interest in it, and help pay for some of the costs. Furthermore, sponsors will offer their services or products in exchange for advertisement at the webinar. 

Having an advertisement normally pays off as most of the attendees would already know what they want to purchase when they join the webinar event.

Learn more: how to make money with affiliate marketing.

8. Use captivating visuals

A lot of people these days turn to visuals for inspiration. We are bombarded with images all the time that come in many shapes and forms: magazines, movies, TV shows, billboards, product labels, packaging, etc. 

The right images can be an important part of catching people’s attention and creating a strong connection.

It’s not what you say, it’s how you say it. One of the most compelling reasons for using visuals is to present ideas in a way that engages the audience. 

A webinar is a medium that boils down to visual communication. It’s no longer or more difficult than that: you need to make use of every advantage you can get.

Learn more: Best Data Visualization Tools

9. Keep the pricing competitive

A lot of people plan their webinar to sell a certain product or service. If you have something that’s very competitively priced and you have no intention of raising prices, then it’s not as much of a problem. 

You can always mention this in a webinar and show how it’ll help your audience become better off. But if you intend on raising your prices at some point in the future, then you need to make sure your base price is not higher than the market average. 

Get in touch with the marketplace by analyzing your competitors. For example, if you’re planning a webinar on selling ebooks and your main competition is $24.95, then it’s recommended that you start with $19.95 instead (even if you intend to raise the price later on).

10. Learn how to deliver a webinar and practice your transitions

Hands down, offering a webinar is a great way to make money online. It can also be very complex to deliver it. Whether you put a price on it or not, you want your webinar to be successful and get the best results possible. 

Giving the best talk in the world won’t matter if you don’t use the proper tactics to get people ready, willing, and excited to join your webinar. No matter how high-quality your webinar content is, you must learn how to deliver a webinar and practice your transitions. 

This will help people better understand what you are saying, and it will ensure that you project the right image when doing your webinar.  

I can tell you from experience that it’s impossible to sell your product or service without being able to deliver a great talk. And remember, practice makes perfect!

11. Use a good webinar software

One of the most important aspects of making money with a webinar is choosing the best software. Nowadays, you can choose from many providers but that makes it even harder to make the right decision. 

You don’t want to spend money on webinar software and then find out there are serious flaws that you didn’t notice in advance.

If you have any plans to organize a future webinar, I highly recommend using a webinar platform that offers superior quality. There are many free and paid webinar software available. Many have served me well in the past.

It’s your choice, but I like WebinarJam for training-based and seminar-led events. It’s loaded with features, as well as up to 500 participants, all at $41.85 per month.

12. Give yourself enough time to promote your webinar

Making money with a webinar can be an extremely tiring and time-consuming process. Because of this, you may choose to promote it with a deadline in sight. 

This is a bad plan! When it comes to making sure everyone knows about your event, you need to give yourself an ample amount of time for promotion. A few weeks beforehand will not cut it, in fact, 6 months means more people will attend your seminar. 

A lot of people who sign up for webinars don’t actually show up, so the more time you give yourself to attract the right audience, the better the conversion rate you are going to get.


How does a webinar work?

A webinar is a type of seminar conducted via the internet. Webinars are typically live broadcasts of seminars, speeches, or presentations aimed at audiences across the globe. 

During a typical webinar presentation, participants view a video of your live presentation on their computers as they read along with related material. 

Also, presenters can allow participants who register for the webinar to interact with them, send them messages, or ask questions via a chat box in real-time.

Webinars are becoming more popular because they help presenters and participants save time and money. They also increase ROI by reducing travel costs and allowing participants to review the presentation material at their convenience after the event.

How much can webinars make?

A good webinar should cost at least $100 to produce, and you should know that promoting will cost at least an extra $50 per webinar created. The volume of your attendees is up to you. 

How can you make a webinar more exciting?

A webinar is an excellent way for your potential clients to get to know more about you and what you can help them achieve. One way to add excitement to your webinar is to make it interactive. 

You can do this by holding a Q&A session with your audience, or you can incorporate a small game into the presentation. The idea is to hold the attention of all of the people in the room so that they watch instead of leaving their computers and checking out social media.

How beneficial is a webinar for marketing?

Webinars are a beneficial part of marketing because they are less expensive than other types of events, they allow business owners and leaders to show themselves in action to clients, and it is a great way to connect with your potential clients. 

Regardless of the type of business, you are running, a webinar provides you with the opportunity to show yourself and who you are.


To be frank, when it comes to making money, a webinar is an online treasure hunt. A webinar is usually delivered via the internet. Webinars are essentially an online classes or seminars in video form.

The e-learning industry has brought us more possibilities to share knowledge and build passive income streams while working from anywhere in the world. Webinars are a great way to build an audience and make more sales. 

They help you connect with your viewers on an emotional level, allowing you to sell them something of value. To market a webinar effectively, you need to be armed with information about the topic and practice your presentation before the actual event. 

As you’ve seen from the list above, the twelve steps on how to make money with a webinar will benefit you and your business in all three ways: increase traffic, boost profits, and get your best clients.

Thanks for reading.