Best URL Link Shorteners to Shorten, Optimize & Track Links

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Are you looking for the best URL link shorteners that can help you shorten, optimize and track your links? I’ve got you covered in this article.

I’m pretty sure you’ve encountered a long, ugly link—the kind that makes you cringe when you have to share it on social media.

Well, there are several options to choose from when it comes down to picking the best URL link shortener. Therefore, it can be overwhelming to know which one will be perfect for you.

In this post, I have hand-picked the best URL link shorteners for you. These tools will help you improve your links and give real-time analytics of your link performance.

Quick Review

What is the best URL link shortener?

  • Best to shorten affiliate links for social media
  • Best for Hootsuite users
  • BL.INK: Best for measuring and tracking link performance
  • Rebrandly: Perfect for creating & sharing branded links
  • TinyURL: Best free link shortener for small businesses
  • YOURLS: Best easy to use open-source link shortener
  • URL Shortener by Zapier: Best for creating automated link shortening workflows
  • JotURL: Perfect for optimizing marketing campaign links
  • Firebase Dynamic Links: Best free link shortener to promote mobile app
  • Perfect for medium-sized busnessed social media marketing

See also: Introduction to Social Media Marketing

Best URL Link Shorteners

Here are the best URL link shorteners to shorten, optimize and track your links.

1. - Best URL Link Shortener is known as one of the best URL link shorteners used by many businesses. It gives you a complete analytics tool that can track clicks, stats, see where your links are placed, and much more.

In addition, it has a few advanced features like converting short URLs, emailing links, authenticating, and reporting. Best of all, it has a free plan.

You can automate and scale your workflow with Bitly’s API and integration with over 700 apps. Furthermore, you can send your affiliate channel referral links and custom short links via text messages.

It is the simplest way to share links on Twitter, Facebook, and email. News organizations use for real-time updates, bloggers use it to track clicks on their blog posts, and also Twitter users include links in million tweets per day. Pros

  • Generate QR codes for your custom links
  • Save per-character fees on SMS with shorter links
  • Track metrics like organic link share
  • Has an extensive resource library and knowledge
  • Automate the delivery custom branded links at scale
  • Bitly API offers powerful security and flexibility

Bitly Cons

  • No live support
  • Free plan has limited features Pricing

In addition to its free plan, Bitly offers three plans:

  • Basic: $29 per month
  • Premium: $199 per month
  • Customized: Quote-based plan

Also, you can save up to 33% if billed annually.

2. - Best URL Link Shortener

Since makes URLs shorter, this makes them a lot easier to manage and share with others via social networks or send over email.

The long URL shortener allows you to create a shortened version of your long URLs while keeping all the information that people can discover when they click on it. also lets you measure clicks in newsletters, Facebook, comments, and microsites.

It analyzes all URLs against Google’s Safe Browsing blacklist to avoid phishing and malware. Furthermore, following SEO best practices, all custom URLs are completely redirectable and indexable. Pros

  • Track links via Google Analytics and Adobe Analytics
  • Create custom analytics
  • Select link presets from multiple options if available
  • Track your social media performance
  • Customize the name of shortened links with your personal branding Cons

  • Mobile app not compatible with iOS devices. Pricing

In addition to Hootsuite’s freemium plan, all their plans come with free access to The paid plans, however, include more advanced features.

Here are the paid plans offered by Hootsuite:

  • Professional: $49 per month for up to 10 social profiles
  • Team: $129 per month for up to 20 social profiles
  • Business: $599 per month for up to 35 social profiles
  • Enterprise: quote-based plan

Also, the Professional and Team plan comes with a 30-day free trial.


BL.INK Link Shortener

As one of the best URL link shorteners, BL.INK makes linking simple for everyone.

To use BL.INK, copy the short URL that has been created into the clipboard, paste it into an email or IM, Twitter or Facebook message, or anywhere else that accepts text. Your link will be displayed as a clear and clean URL, redirecting directly to the intended website.

BL.INK also includes some fun statistics to compare how many visits you are getting on different services and domains.

The platform is scalable so that you can handle global teams, multiple campaigns, and large portfolios of brands. Additionally, it connects to countless automation tools, such as Zoho Flow and Zapier.

In addition, to create a memorable brand impression, you can include personalized words in your links.


  • Dynamically route clicks through location, language, date, device, and time
  • Create branded links with tags and notes
  • BL.INK supports 301 and 307 redirects
  • Create a memorable brand impression
  • Automatically delete a shortened link and its data


  • No mobile app
  • Poor customer support

BL.INK Pricing

BL.INK has no free plan, it only offers 5 paid plans:

  • Expert: $48 per month
  • SMB: $99 per month
  • Team: $299 per month
  • Business: $599 per month
  • Enterprise: Custom plan

You also get a 21-day free trial with any of the 5 plans.

4. Rebrandly

Rebrandly link shortener

Want your links to stand out? Give them a custom domain and bookmark beautiful and relevant landing pages with this one of the best URL link shorteners on the web.

With Rebrandly you can shorten, manage and track all of your links, be it for marketing, notifications, or any other purpose.

In addition, you can establish team-specific folders to communicate and browse a specific set of branded links without getting lost.

It also modifies destination URLs and generates unique URL slugs. You may also set an expiration date for links and allow quicker redirection.

Reduce bounce rates, increase conversions, and strengthen your branding with Rebrandly’s URL shortener.

Rebrandly Pros

  • Expedite the sign-up and sign-in process through a single sign-on (SSO)
  • It offers use cases, product FAQs, and automatic updates
  • Powerful enterprise tool integration
  • Multiple access levels to manage large teams
  • Dedicated engineer support and email support

Rebrandly Cons

  • Mobile app not compatible with iOS devices

Rebrandly Pricing

In addition to its free plan, Rebrandly has 4 plans:

  • Starter: $29 per month
  • Pro: $69 per month
  • Premium: $499 per month
  • Enterprise: Custom Price

Also, all 4 plans come with a 30-day money-back guarantee in case you’re not happy with Rebrandly services.

5. TinyURL

TinyURL - Best URL link shortener

TinyURL was developed as a way to make it more convenient for people to freely communicate with one another and share links on the Internet.

In the past, many of us have relied on using long URLs in our posts and comments only to have them break when copy-and-pasted into forums or message boards.

TinyURL solves this problem at once by creating shorter, easy-to-remember URLs that can be used anywhere. Additionally, it has a great link preview function that allows you to check the final shortened link before submitting it to avoid redirection.

It also lets you add a shortened link to the toolbar of your browser. Then all you have to do is click a button to shorten any link.

The premium TinyURL subscriptions include link tracking, administration, and analytics.

TinyURL Pros

  • Generate an unlimited number of short links for free
  • Link retargeting
  • Automatically disables spam or illegal links
  • Conversion racking
  • Create custom links with your personal branding

TinyURL Cons

  • No mobile app
  • Few integrations

TinyURL Pricing

In addition to a free plan, TinyURL offers 2 premium packages:

  • Pro: $9.99 per month
  • Bulk 100k: $99 per month


YOURLS - Best URL link shortener

YOURLS (Your Own URL Shortener) is a set of PHP scripts that will allow you to run your own URL shortener or link management system. It is designed for maximum ease of use, security, and configuration flexibility.

No ads, no affiliate program, just a simple and solid product designed to make the Web a more friendly place. It’s an open-source, minimalistic, and user-friendly way to create short URLs for sharing everywhere.

It also has a fantastic plugin architecture that allows you to add new custom features. YOURLS allows you to establish links using sequential or custom URL keywords.

Additionally, it includes advanced analytics for tracking a variety of factors, such as referrers, historical click data, and geo-location.


  • Easily add new features without modifying core files
  • Keep changes when you upgrade to the latest version
  • Instantly deactivate or activate plugins
  • It’s a secure and passwordless solution
  • It provides access to advanced documentation, tips, plugins, and more
  • Supports multiple frameworks and platforms


  • Can’t discover broken link
  • Less comprehensive link analytics

YOURLS Pricing

YOURLS is an open-source URL link shortener. Therefore, it’s completely free to use.

7. URL Shortener by Zapier

URL Shortener by Zapier

Stop typos, copy/paste mistakes, and over-length URLs. Shorten, track, and share any link with this powerful URL shortener from Zapier. This is designed as an easy tool for link shortening and sharing so you can make your links shorter and easier to share.

Zapier’s URL Shortener lets you track and share your links with a nice, branded URL – a unique link-tracking shortcode – so that you know how many people click through to your site.

For example, you may abbreviate a social network post’s link and store it in Google Sheets at the same time.

Zapier also integrates with over 2,000 apps, including Google Sheets, to automatically add and upload shortened URLs.

URL Shortener by Zapier Pros

  • Free plan provides integration with 100 tasks per month
  • Include shortened links to personalized messages and emailers
  • Track the performance of links on different data points
  • It provides quick email support
  • You can also get personalized assistance by hiring a Zapier Expert

URL Shortener by Zapier Cons

  • Fre plan offer limited features

URL Shortener by Zapier Pricing

Zapier’s URL shortener comes for free with all the Zapier plans.

8. JotURL


JotURL is a hyper-micro URL shortener service for website owners and bloggers. It will give you the ability to create, share, manage, and track your short URLs right from the JotURL control panel.

This tool is much more than a URL shortening service; it’s a cost-effective, feature-rich marketing solution for companies looking to optimize their marketing campaign links in order to generate leads.

JotURL has over 100 features to help you improve every contact with your audience by tracking and monitoring your links to ensure they’re working at their best.

Each link is monitored to guarantee it is secure and available, so you never have to worry about a broken link. JotURL also provides 24/7 click-fraud monitoring to screen out bot clicks, allowing you to ban these sources or IP addresses.

JotURL Pros

  • Link rotator
  • Split A/B testing
  • Excellent user support
  • Password protected links
  • Click fraud monitoring/protection
  • HTTPS links
  • SSL certificates management
  • Deep linking

JotURL Cons

  • Steep learning curve
  • No free plan

JotURL Pricing

  • Growth: 7€/month
  • Pro: 55€/month
  • Business: 135€/month

9. Firebase Dynamic Links

Firebase Dynamic Links

Firebase Dynamic Links is a new way for developers to generate fully custom, native mobile app links. These links are fully programmable and can be personalized based on the user or device. You can build dynamic, shortened URLs in order to increase the number of app installations.

In addition, you can make links that direct visitors to the same page on the mobile app as they did on the mobile website. This will assist you in converting more users of your mobile web app into users of your native mobile app.

A/B testing, cloud messaging, sophisticated analytics, infinite dynamic connections, and more are just a few of the unique features it offers.

To increase app user base and income, the Google URL shortener also provides API references for web, iOS, and Android.

Firebase Dynamic Links Pros

  • Easily track conversions
  • Add your custom domain to reflect your brand in the link
  • Instantly add UTM parameters to track the marketing campaign
  • Track numerous metrics like first-opens, clicks, re-opens, and installs
  • You can ntegrate it into your current app projects

Firebase Dynamic Links Cons

  • Limited features

Firebase Dynamic Links Pricing

Firebase Dynamic Links is completely FREE.

10. is one of the best URL link shorteners to define and create branded URL short links, tracking clicks, views, stats, allowing to share shortened links easily through the web and on mobile devices.

It also allows you to establish smart targets that automatically redirect users based on their language preferences. You may also use retargeting pixels to track the effectiveness of your ads and increase your ROI.

For greater branding and visibility, it also allows you to generate vanity URLs or keyword-rich short links. To make your link more trustworthy, you insert your business name into it.

Tiny.CC Pros

  • Run marketing campaigns with dedicated links
  • Manage campaigns with multi-tier account access across organizations
  • Detect visitors’ language preferences through smart links
  • Generate trackable QA codes through shortened links
  • Track audience reactions and social media metrics

Tiny.CC Cons

  • Too much ads
  • Link on free plan expires

Tiny.CC Pricing

In addition to its free plan, Tiny.CC offers 4 premium packages:

  • Basic: $5 per month
  • Business: $25 per month
  • Pro: $44 per month
  • Enterprise: Quote-based

If you choose to use the free plan, know that any created link will eventually expire. However, you can save 8.3% off the monthly billing if billed annually.

What is a URL Link Shortener?

A URL link shortener is a service that, as the name suggests, shortens URLs. It is a great way to save characters and make your links more appealing.

The common problem is that all these links on social media sites take up too much valuable space with URLs that look ugly. So these link shorteners make it so that they don’t need so many characters in their link.

Why Do You Need URL Link Shortener?

URL link shortener is an easy and convenient way of sharing a link on social media. It is an effective way to avoid clogging up timelines and feeds with long URLs.

If you are just starting out, visibility is the best tool in attracting your first customers. Reaching your potential customers on social media and growing an email list is essential to your success.

Your domain URL is the most important part of your website, whether it’s an online store or blog, without a shareable link, you won’t get enough traffic. If you have a brand new blog for example, then creating a short URL link gives you a jump start in generating hype for your blog post.

Also, trying to sell your services or products on social media without a unique short link is actually impossible. With the best URL link shortener, you can create a shorter URL from your existing long links and generate as many short links as you wish for each service or product.

What Should You Look Out For in the Best URL Link Shortener?

1. Fast and easy to use

The best URL link shortener should be fast. If you have to wait a very long time until the URL gets shortened, then you wouldn’t want to use it. It should also be easy to use where there are no steps or complicated procedures involved.

2. Branded Links

A branded link is an important feature your URL shortener must-have. By offering branded links, you’ll have a way to diversify your online presence.

In addition, it allows you to promote your business’ website and capture customers by attracting them with short links that they can access quickly. This will help you reach more clients as they are likely to recall these shortened URLs easily.

3. Extensive Integration

The best URL link shortener will have an extensive array of services it can integrate with. You should be able to integrate with all of your customer databases as well as third-party software, API, blogging tools, social media platforms, and marketing & CRM systems without much hassle.

4. No advertising or hidden fees

The best URL link shorteners are accurate, reliable, and free from advertising and hidden fees. These are the general characteristics that you need to look out for when choosing a company to use.

5. Strong Analytics

You should lookout for a URL link shortener that will make it easy to monitor traffic, conversions, and other vital statistics.

Your link shortener should offer detailed reports on everything from the number of clicks you’re getting to how many new Twitter followers your shortened URLs are generating for you.

See also: 10 Best Social Media Management Tools, Apps, and Software


Does free plan have limitations?

Yes, the free-of-charge services have limitations, such as the shortened URLs last for some time, and the limit is set. If you’d like to have a fully functional URL shortener, I recommend that you sign up for a paid plan.

How much do they cost?

Even though some URL link shorteners like TinyURL can be used for free, the average cost of a link shortener range from $5 – $200 per month. However, there are some like BL.INK that costs even more (Business plan: $599 per month).

What is the link shortener URL format?

This depends on the URL link shortener you use. For example, a URL shortened by will look like this; while that of TinyURL will be something like this;

How many links can I shorten?

There are no limits to the number of links you can shorten and track using a URL link shortener. You can shorten as many URLs as you want.

Can I shorten a link that contains special characters?

Yes. URL link shortener supports all kinds of characters including spaces, apostrophes, numbers, and hyphens. Length is not limited.

Do I need technical skills to make a short link?

No technical skills are required to make a short link with any of the best URL link shorteners above, just several steps that everyone can do. The process is so simple that anyone can do it regardless of their experience in computers. It’s also super fast and easy.


Overall, is the best URL link shortener. automates the delivery of custom branded links at scale, and its API offers powerful security and flexibility. Even with the free plan, you can still get your links shortened and branded.

In addition, with the free plan, you get to try before deciding to opt for its paid plan.

However, if you’re a small business owner on a low budget, you don’t necessarily need to pay a dime to get your links shortened. You can use a URL shortener like TinyURL or Firebase Dynamic Links all for free.

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Finally, I hope you found this post helpful.

Tosinajy teaches you how to make money online, the software you’ll need, and guides on how to deal with common issues you may encounter.

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